The big show enters another round around the latest product from the House of Apple. What’s behind the hype? The year is half in its second half, for many companies, because the business time of the year is imminent. Christmas. Basic time their latest machinations to present enough for all big global players, so it depends on the wish lists of many people. The Apple have success is out of the question. Another is whether it is worth? “Today is not, of all days, I come back no question!” this famous quote on the philosophy to the Apple Group probably pretty much true if given that the regular publication of a new generation of iPhone over the past few years. A few weeks before this year’s IFA in Berlin which discusses in many Internet forums diligently advance gel files ‘ facts/pictures could correspond to the reality, and which must definitely be relegated to the realm of Fables. Alone the discussion to the supposedly enlarged display in the Comparison to the previous model (and probably in response to the latest and quite successful model of the largest competitor) resulted in heated Word battles between pros – and cons speakers, you all have vision will stop after so long until the leadership level of the Apple Board of Directors will present the definitive facts.

Measured on the experience of recent years, many eyes will be world record the IFA in their focus and anxious to wait to land as the probably the worst-kept secret will be revealed to the iPhone 5 and what arguments it supplies in the pockets of the world. The question which arises here:, the latest devices offer an added value of en high purchase price to the 600-700 US$ are justified, bearing in mind current smartphones already what are able to be fully addressed and therefore much cheaper to purchase? Who wins from this eternal story? That itself is indescribably fill the fixed deposit account of the group it is out of the question, but how does with the consumer? It is recommended by the 4 / 4S directly on the 5.Modell to change to? What repair service providers with the service providers to mobile operators and co.? Meets a completely new product? A clear answer to that is probably not possible to give, it is probably easier if you are represents the whole spectacle as a regular re-launch of a tried and true product, whose handling and appearance with regard to successful elements, such as the voice control system SIRI, the display sharp display or more efficient use as a navigation system are optimized. Therefore, absolute breakthrough innovations would be a real surprise, but if someone in the past has proven that you can be sure only that nothing is safe and always capable of a bombshell at the right time to leave, then the troupe to the makers of Apple.