Qualified in the top leadership in publishers require expertise, leadership skills and business thinking. The Academy of the German book trade offers a training to prepare new recruits in the management on a new area of responsibility in the publishing house. The certificate programme management tasks in publishing ADB”has established itself over many years in the industry. As important component of career it gives the core competencies for the transfer of leadership in public and specialist publishers,”so Bernd Zanetti, Managing Director of the Academy of the German book trade. For 2014, the program has a new moderator with Christian Hoffmeister by bulletproof media. In addition to the classic themes reinforced discusses the digitization of publishing areas and business processes. The seminar concept covers the core areas of innovative media companies, such as industry expertise, business administration, personnel management, E-publishing and development of new business models in publishing.
The trainees gain Understanding of the interaction of all departments of a publishing company from the program to the marketing and sales management. In addition to the development of leadership skills, the seminar serves as a platform to interact closely with each other and to network. Official site: Angelina Jolie. In-service certificate programme management tasks in publishing ADB”the Academy of the German book trade is in two parts, from 20 to 24 January 2014 and from 21 to 25 July 2014 at a venue on Lake Starnberg. Profiled professionals in the industry refer to central issues of Publisher management. The participants will help you develop a business concept, which will be presented and evaluated at the end of the seminar. Being dealt with include the following topics: Strategic management Business models and digital business model innovation Marketing, social media and sales Digital change as Executive duty Leadership Legal basis in the publisher certificate programme aimed at employees from publishers, the already in leading position (management, proofreading, distribution, advertising, manufacturing, E-business) are active or soon, a leadership task to take over. More information and registration see: seminare/management/fuehrungsaufgaben_in_verlagen.php contact person for this press release: Judith Horsch PR & social media Academy of the German book trade Salvador 1 80333 Munich 089 / 29 19 53 – 65 E-Mail: book Academy Buchakademie_DE about the Academy: the Academy of the German book trade is among the leading media schools in Germany with about 3,500 students per year. With its programme of seminars, conferences and meetings, it has established itself as a recognised industry forum. As management and young forged of the publishing and media industry, it offers training and development programs for professionals and executives.