The brand is one of the most important assets of a company. Create a brand strong, recognized by consumers both online and offline it will not happen from one day to another. To work on the concept of branding of a company, it is necessary to understand that, most often, is not the amount of investment that goes into promotion on the internet which will make the difference, but a consistent conduct over a period of more or less long time. A well-established brand will survive to the company, even when this does not take more than the production or distribution of the product, for which the brand itself should be considered as a product to strengthen, promote and take care. Here expose you some keys that will guide the actions to take for the development of a brand online and in the proper development of your online reputation: Be consistent. No users remain within its radar marks appearing from time to time. If does not have the necessary strength to promote themselves in an environment overall, focus on local markets.

Keep in mind that a brand that comes stomping in certain regions, you will find the paved road to disembark in other latitudes, thanks to the facilities offered by the online promotion. Work on damage control. This does not mean that comes out as a public relations representative for Exxon to try to explain the Exxon Valdez spill. Simply take each customer as a battle fought, and, if it solves it properly, won. If you have difficulties to meet the demands of some dissatisfied customers, strive to resolve these specific problematic situations in a timely manner and before the conflict escalate to social networks. Hold a policy of promoting healthy and regular Internet.

This requires planning and execution cared for a marketing plan online that allows you to sustain over time. Nothing will it serve to invest the budget for three months in a specific action, so then you can not make others actions for lack of funds. Consider your investment in online advertising as a category which you not do without, and not as an occasional expense that can accommodate the results of the exercise. Keep honest practices throughout all areas of its activity. Users have a special sensitivity to detect when someone does not act in an ethical manner, and, while it may seem that it has come his way, in the long run is the worst maneuvers. And once the public has become aware of deception, it will be very difficult to close new sales over the internet.