On the blog, we can include recipes, photos of our best dishes, videos from our employees or how to prepare a cocktail or a recipe, etc on the INTERNET VIDEO channel: we can create a video for our restaurant channel on the Internet. Connect with other leaders such as Kaihan Krippendorff here. In this video channel, we can publish videos on any subject that is related to our restaurant, as for example interviews with our clients, interviews with the owner of the restaurant, interviews with the chef, with the waiters also we can publish videos which teach clients to cut meat or cleaning fish, or we can teach them to prepare some of our succulent dishes this video on the Internet channel can serve to attract thousands and thousands of potential customers to our restaurant. We can send them in our biweekly newsletter links to our blog, and also links to our video on the Internet channel, so that they can see how we prepare a succulent dish in our kitchen and do they mouth water and feel the overwhelming desire to come to eat at our restaurant the next day. (Source: TSI International Group). Once again, our Internet video channel can serve to our customers become preachers of our restaurant. PAGE of our restaurant on FACEBOOK: Facebook has become the largest Social network in the world, and more than 350 million people have an account on Facebook.
A Facebook page will allow us to connect with hundreds and even thousands of fans and followers, and keep them informed about the activities that we do in our restaurant, about offers or promotions we have every week, etc also, as Facebook is a Social network where members are interrelated and share opinions, comments, ideas, etc, our website can serve to promote us and attract more people to our Restaurant, who come recommended and encouraged by their Facebook friends who already know us. You can also upload photos and videos to our Facebook page that will call the attention of more potential customers. The sum of all the tools of Internet marketing that I just scan, will produce in our restaurant a multiplier effect, a positive effect that spread the benefits of our services in all directions, so many potential customers will be attracted only by the good comments that will hear do to our loyal customers. If we do not have a website, we can serve these Internet marketing tools to promote our restaurant to the length and breadth of our city, province, region and country. In the event that we already have a website, these tools of Internet marketing will cause a lift effect, so that our web site will be placed at the top and in the first pages of search engines of internet (like Google), with the result that We attract more new customers to our restaurant. To conclude, I can only add that to ensure maximum effectiveness, these Internet marketing strategies should be a work of creation and publication of content with a weekly frequency, so there is always fresh and new on our pages, content so that we always occupy the highest places of the Internet search engines.